our values

respect

We care for the environment. With passion for what we do, GreenGenius offers a wide selection of brands that demonstrate our shared values and strive to limit waste and the use of harmful & synthetic chemicals.

We care for human welfare. With determination for what we do, GreenGenius ascertains that our represented brands are manufactured in a socially responsible and highly-ethical manner with the accreditations to back it up.

We care for consumer satisfaction. With a bit of great pride, GreenGenius represents brands that share our value in high quality and sustainability in all products right down to packaging considerations, which leads to high customer reviews and repeat purchasing.

We care for animal welfare. With thoughtful consideration and integrity, GreenGenius represents only brands that avoid using ingredients known to disrupt or destroy animal habitats and respect the welfare and animals. While attractive to the most successful Europe brush brands for their price points, GreenGenius refuses to represent brands that make anything with animal hair or ingredients from countries that show no consideration to animal welfare.

discipline

Our company and our business partners are ethical companies who have been purposefully sought out.

We do not accept nor tolerate misconduct, neither in our company nor with partners.

equity

In conducting our business, we believe in creating opportunities for everyone.

We look for opportunities that may provide opportunity and welfare for those who are in need.

We seek out suppliers and partners who want a collaborative relationship where business is beneficial for all partners.

moderation

We encourage responsible consumption through offering quality rather than quantity of each individual product.

We strive to minimize excessive packaging of products to save resources and avoid to the highest possible extent use of plastics in packaging.

We seek to moderate pollution by using natural alternatives to substitute synthetic and plastic products.

We do not carry products that do not serve a purpose for the environment.

Tolerance

We have products for everyone. No matter your beliefs or preferences, we have products that may help you care for and respect the environment.

We seek company partners that allow for a diverse workforce offering a living wage.

excellence

We strive for the highest quality at attractive prices to make sustainability both affordable and viable for every social class.

We strive for utmost consumer satisfaction and actively communicate with our customers and suppliers to provide a measurable consumer satisfaction rating of 99% or better.

We operate our business in an ethical manner in line with good business practice.

Through a combination of our core values we strive to earn every consumers trust.

Our path to excellence in sustainable development can only come from trust in our ability to fulfill expectations.

transparency

We go to great length to ensure full transparency for our products and our company.

We continually reevaluate research and findings about ingredients or claims of our products offered and openly communicate with customers if there are changes.

We are not afraid to admit to new evidence or findings and remove items from our stock lists should new evidence become available that does not meet the high bar of expectations we set.